The Merch Marketing Blog

Insights for brands that
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Strategy, loyalty, merch, and the systems that turn consumers into community. Written from 18 years of building real brands.

How Reducing Friction in Your Loyalty Program Increases Engagement

How Reducing Friction in Your Loyalty Program Increases Engagement

How Reducing Friction in Your Loyalty Program Increases EngagementMerch Marketing
Published on: 03/08/2026

The best loyalty program in the world does not work if customers never open it. Here is why reducing friction is one of the most important things a product brand can do to increase loyalty engagement.

Loyalty
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